Morph.ai - Introduction

Morph.ai - Introduction

Morph.ai is a chat based intelligent marketing automation tool that helps businesses leverage chat as a marketing channel. It is an integrated set of modules and analytics that help you manage the entire customer journey.

Creating a bot on the Morph platform is easy and user friendly. The platform provides various features that enable to you create the conversation modules to design the flow and deploy the bot on various channels. You can also monitor all the activities happening on the bot, that helps you in testing the performance of the bot and also enables you to make future changes/upgradations on the bot. 

The overall bot creation process can be divided into the following 5 stages:

  1. How to create a chatbot

  2. How to Follow up, Reengage and Nurture your audience

  3. How to test your bot and Go live

  4. How to monitor your bot regularly

  5. How to analyse performance of your bot and improve


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    • Introduction

      Morph.ai provides simple and easy to use REST-like APIs to send message. These APIs will let you easily integrate Morph.ai with your own app. General Information Base Url: All the endpoints referenced in the documentation have the following base ...
    • 3.01 How to Follow up, Reengage and Nurture your audience - Introduction

      One of the most powerful aspects of the Morph platform is nurturing/follow ups. Follow ups help us to reinitiate chat with the users and keep them engaged on the bot. How to create a segment?Before creating the follow ups you need to define the ...
    • 2.01 How to create a chatbot - Introduction

      The first and the foremost step in bot design is to create the conversational modules that are interconnected to each other. One can jump from one conversation to another, hence creating an automated flow. Conversation modules can be created in Chat ...
    • 4.01 How to test your bot and Go live - Introduction

      Once all the conversation flows have been created and workflows have been defined, you are ready to deploy your bot and test out the flows just to be sure that all the conversations are working fine and the user details collected have been saved ...
    • 5.01 How to monitor your bot regularly - Introduction

      This chapter will give you a brief of the ways by which you can monitor the activities on the bot. Now that your bot is live and running, you can keep a check on the conversations happening on the bot.  Audience Tab Acts as a mini CRM which lists all ...